Archive for November, 2008
November 20th, 2008 categories: Market Trends, Relocating
For many in the Real Estate community, last week couldn’t have come sooner. The National Association of Realtors’ (NAR) Annual Convention took place, in of all places, Orlando, Florida. As you might imagine, November in Orlando is an ideal place to relax in the sun. But the annual gathering of Realtors also offered us the opportunity to benefit from an examination of what works in today’s online marketing world.
While the Convention has its share of excellent speakers, and an endless assortment of exhibitors, nothing compared to the all day session put on by the good folks at the Bloodhounddblog.
Suitably, the day kicked off with the Bloodhound creator, Greg Swann. His passion for operating at peak capacity, a bit outside the traditional lines of practice, was shared using the example of the classical Greek culture. Theirs was truly unique, and by almost all accounts, a civilization bound by nothing less than their imagination. This launching point for an all day discussion of Web 2.0 best practices, was the perfect for a day well spent learning from some of the best and brightest in the business.
From the
Housechick’s tutorial on AdWords (which was well worth the cost of the conference alone!), to America’s # 1 Mortagage Broker,
Brain Brady, on Social Media, to Better Homes and Gardens new CEO
Sherry Chris’ new vision for her company, to
Mitch Ribak’s lead capture tips, or, to the SEO Guru,
Eric Blackwell’s Do’s & Don’ts, and the many other contributors, this had to be the best money I’ve spent on training since stepping into the Real Estate business.
It’s rare that a day in the classroom, or at a conference, is primarily packed with substance, or is mostly value added. But, in this case, from beginning to end, the good information kept flowing. How to market more effectively the traditional way (more effective signage, brochures, methods of showcasing the home), but specifically, using state of the art techniques (Web 2.0) were shared, discussed, and examined, and provided each of us proven methods of success.
Suffice it to say that the ”Bloodhound way” may not fit very well with what has been called the “old school” real estate practitioners, but if it is judged by its efficacy, we’ll probably be seeing more of these methods used in the years to come. Just as buyers and sellers of real estate are moving to the web as the means of acquiring much of their real estate information, Realtors who desire to provide their clients with a more responsive, thorough, and real-time product or service, will do likewise.
Spoken by Jim Rake |
