Archive for February, 2009
Are You Being Served?
February 6th, 2009 categories: Military Installations, Relocating
When you’re interested in purchasing something, where do you turn for information on the product you’re after? Friends? Family? A local store? Well, according to those that study buyers’ habits, more and more consumers visit the internet at least once before purchasing an item they’re interested in.
Today’s home buyers are using the internet more than ever to begin their home search. According to NewCondosOnline, over 80 percent of home buyers use the Internet as a Primary tool in their home search.
So, if that’s the case, and you’re a provider of data on homes (that means, Realtors), are you providing prospective home buyers & sellers with what they need? If not, why not? Perhaps it’s because you’ve bought into (haven’t we all, at one time or another?) one of those “can’t miss” get-rich-quick marketing schemes that convinced you, it’s all about your image. Well, while there might some truth to the image thing, customers and clients are looking for information on homes, first & foremost.
Surveys have shown that those seeking a home, and using the web for their search, are looking for:
1. Information on homes.
2. Neighborhood information, to include school ratings.
3. Transportation options. In our location, Northern Virginia, commuting options are something almost anyone relocating to this area considers before deciding on their choice of where to live.
4. Community Activities, to include recreational and cultural opportunities for the entire family.
In today’s digital world, it’s vital that you at least participate in the game. Because, as they say, “if you don’t play, you can’t win”. In other words, if you don’t have an online presence, you won’t be seen or found. So, if you go to the trouble and expense to market yourself online, just make sure you’re “answering the mail.” If you’re not providing prospective home buyers and sellers with data that assists them in pursuit of their objective, there are plenty of others who are.
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