Can You Separate Fact From Fiction?
December 15th, 2009 categories: Market Trends, Real Estate News, Relocating
As I was skimming this morning’s New York Times headlines, when a piece on “Mega Content” sites caught my eye. The article’s emphasis centered on the the quality, or lack thereof, of ”Content Sites” like Answers.com The bottom line is, that while these sites are rich with content, and are quickly attracting viewers, maybe we need to consider what the quality of the material found there is? In other words, there’s mounds of information, but is it any good? Is it worthwhile? Is it TRUE?
During the past year or so, I’ve had the opportunity to teach a reoccurring Real Estate Technology class. The class briefly reviews the shift we’ve seen in the methods, tools and practices in our profession during the past few years, and examines how Realtors, by leveraging these recent tools, and social media platforms, can improve productivity and their business. One point of emphasis we touch on during the class is the use of Real Estate blogs as a means of learning the business. Blogs, and their collaborative structure, are a free classroom. And an interactive one at that. And there are loads of them. Whether it’s foreclosures, luxury homes, mortgage issues, best ways to showcase a property, or just about any other subject related to the business of real estate, or homes, there’s a blog for it. Best of all, as I say again and again during class, they are FREE. Classes we used to pay for are now on the web, and at our fingertips, for FREE. So, we really have no excuse for being uninformed, right? But, having said that, what about the content? How much substance is there in the information we’re taking in. What credibility does the particular author, and real estate subject “expert” have?
When absorbing information, it’s a good idea to check your sources, don’t you think? Have you ever wondered why the Federal Drug Administration (FDA) requires certain labels or notices on food and drug containers? Do you think it’s important to know a drug is poisonous BEFORE you take it? Have you ever looked on the label to see what’s in that jar of jelly you’re about to open? Well, what about Real Estate information you’re consuming? Is that article on Short Sales written by a practitioner who is a qualified expert in that transaction? Does that individual teaching you Ethics actually have any background in the practice, or is their “expertise” a matter of having been convicted in court of lying or something worse? Who knew?
One the painful truths of growing up is that most of us have to learn from our own mistakes since we fail to learn from the mistakes of others. Another is that, the older we get, the smarter our parents seem to be. I don’t know about you, but my parents tugged on my ear a few times in my youth telling me not to believe everything I hear. And, you know what, they were right. With today’s abundance of online information, let’s try and be as discriminating with what we read, as well.
